Hybrid Software, a software solutions provider for labels and packaging, has opened a dedicated branch in Barcelona, Spain through the acquisition of its regional reseller. The new office will be a vital hub for support and sales across the Iberian region.

The team will be led by industry veteran David Morales, managing director of Hybrid Software Iberia since September 2016.

The new office positions Hybrid Software to better serve the market in Spain and Portugal. According to the company, this is an important and vibrant region for the labels and packaging market, and the move allows Hybrid Software to better offer the local packaging market sales and support in Spanish and Portuguese languages. The company expects an appreciable increase in support excellence, customer satisfaction, and long-term client relationships.

“I and my team are looking forward to serving label and packaging printers and tradeshops in the Iberia region by delivering the most innovative solutions on the market,” says Morales.